SERRA, A STORE FOR THE CANNABIS CANNASEUR

Now that more than half the states in the US have legalized marijuana in some form (whether it’d be for medical or recreational use), there is no shortage of stores and e-shops selling modern pot paraphernalia for the high-end cannaseur. Serra is such a store. Unlike your local head shop filled psychedelic alien wares and Alice In Wonderland-themed merchandise, this Portland-based shop is a high-end cannabis dispensary that prides itself on providing beautiful, minimalistic pipes and accessories.

I got the chance to chat with Serra’s Brand Development Director Cambria Benson Noecker about “smokable art” and some of the challenges with opening a luxury store for the cannabis market.

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